Your clients are drowning in AI noise. Here’s how to help them.
Last night I sat in a room with seven CEOs. These aren’t tech people. They’re business owners running companies with 20, 50, 400 employees. Typical MSP clients. Smart people. Busy people. And every single one of them is stressed about AI. They’re watching viral AI videos, reading AI headlines and posts on LinkedIn, and they’re […]
What is a vCIO?
There are so many different versions of a “vCIO” in our industry that it’s easy to get confused. Let me bring some clarity. A vCIO is not a dressed-up account manager. It’s one of your most technical resources who becomes your client’s trusted technology advisor. For anything related to technology, strategy, risk, and major decisions, […]
Stop making your vCIO do everything
If one person at your MSP is handling IT strategy, billing questions, escalations, and check-ins, you have a structural problem. The fix is simple: separate your vCIO and Account Manager roles completely. These are two different jobs with distinct skill sets. The vCIO: strategic technology advisor Your vCIO is like your client’s outside counsel, a […]
The QBR is broken for most MSPs
I’ll be direct: the traditional QBR model most MSPs follow is flawed. Too many MSPs believe that meeting once a quarter to review tickets, projects, and performance metrics proves their value. They then talk about what’s coming next and call it “strategic.” It’s not. It’s reporting. You’re meeting the wrong person At the beginning of […]
How vCIOs Leave Executives with a “Wow” After a Strategic IT Meeting
True vCIO value isn’t delivered in tickets or reports. It’s delivered in the moments you get face time with owners, CEOs, and executive teams. Those meetings are rare. Most MSPs are pushed down to operational contacts. So when a vCIO gets time with a real decision-maker, the goal is simple: reinforce trust, show leadership, and […]
Stop assigning vCIOs randomly, start matching them strategically
As MSP owners, we invest significant effort in building strong, strategic relationships with our clients. And at the center of that relationship is the vCIO. But as your client base grows and their needs become more diverse, the “one-size-fits-all” vCIO model begins to show its limitations. At some point, specialization isn’t just helpful; it becomes […]
New Feature in Beta: Stack Alignment!
We’re excited to announce that our new Stack Alignment Module is now in beta and we’re inviting early testers to jump in and help shape the future of stack standardization inside PropelYourMSP. If you’ve ever struggled with keeping clients aligned to your ideal stack or wanted a quick, visual way to track standardization across your […]
The Easiest Productivity Win for vCIOs?
It’s 2025, and yet, slow computers are still a problem! I’m always surprised by how often this issue comes up. At our MSP, we survey every user during the onboarding process for new clients. One of the questions we ask is simple: “Is your computer fast enough to avoid slowing you down in your daily […]
Recommendations, Not Options!
As vCIOs, we’re often tempted to play it safe when advising clients. We outline the pros and cons, offer a few different paths, and let the client decide which way to proceed. On the surface, this seems responsible and client-centric—after all, we’re empowering them with choices, right? But here’s the truth: your clients don’t […]
Be Confident in Your Stack
Too often, I see hesitation when it comes time to recommend a change in the tech stack. Whether it’s swapping out a firewall, ditching a misaligned backup platform, or recommending a different EDR, vCIOs sometimes hold back out of fear of seeming overly pushy. That hesitation is understandable, but it can also be costly. Clients […]
